Privacy Policy
Updated On 05/19/2025
Upward Projects Privacy Policy
Effective: May 6, 2025
Contents
Scope of This Policy
Agreement to Terms
Personal Information We Collect
Cookies
Children’s Privacy
Our Use of Personal Information
Our Disclosure of Personal Information
Your Privacy Choices
Security
Links to Other Websites
Effective Date and Changes to This Privacy Policy
Appeals Process
How to Contact Us
Additional Disclosures for Residents of California
Additional Disclosures for Residents of Colorado
Additional Disclosures for Residents of Texas
Scope of This Policy
Upward Projects Holdings, LLC (“Upward Projects,” “we,” “us,” “our”) respects your privacy and values your trust. The purpose of this Privacy Policy is to inform you of the treatment and handling of personal information that we may learn about you from using our websites at https://upwardprojects.com/, https://www.postinowinecafe.com/, https://churnaz.com/, https://www.federalpizza.com/, https://www.joyridetacohouse.com/, https://windsoraz.com/, https://www.postinowinecult.com/ (collectively, the “Site”), from using our mobile application Postino Wine Cult (the “App”) (available at the App Store and Google Play Store), from purchasing products and services from us or engaging with our content, or by use of any of our services, including receiving texts, emails, or phone calls (collectively, the “Service”). If you have any questions regarding this information or our privacy practices, please contact us via the methods set out in the How to Contact Us section at the end of this Privacy Policy. For purposes of this Privacy Policy, the term “personal information” is used throughout; however, in certain jurisdictions, the term “personal data” is used; both terms refer to the same concept, as defined by applicable laws.
Agreement to Terms
If you do not agree with the terms of this Privacy Policy and our Terms of Use, then you should immediately discontinue use of the Service without providing us with any personal information.
Personal Information We Collect
We may collect the following categories of personal information (a) directly from you (such as when you create an account, place an order, or contact us, (b) from the device and browser that you use to access the Service, (c) from cookies and similar tracking technologies, or (d) from third-parties (such as our advertising partners, social media networks, or use of certain third-party authentication platforms (e.g., Facebook OAuth or Google OAuth)),
Identifiers
We may collect your name, email address, username and password, postal address, and phone number. We also allow users to create an account by logging in through certain third-party authentication platforms (e.g., Facebook OAuth, Google OAuth). By logging in through a third-party authentication platform, your name, email address, language preference, and an access token will be shared with us.
Financial and Transactional Information
We may collect payment method details (such as you credit or debit card information or bank account details), shipping address, billing address, and order history. We use certain authorized third-party payment processors to process payments on our behalf.
We use Olo and Stripe to power our online ordering. You can learn more about Olo’s privacy practices here and Stripe’s here.
Demographic Information
We may collect your age or birthdate. This personal information is used to verify your age for the purchase of certain age-restricted products.
User-generated Content
We collect the personal information and content of communications that you disclose through the Service. This may include personal information you provide when contacting us or interactions with our social media pages.
Device Information
We may collect device information when you visit our Site or use our App. Device information may include your device type and brand, operating system, browser type, online and/or unique identifiers, and IP address.
Internet Activity
We may collect information concerning your interaction with the Site and/or App, including when you access the Site and/or App and your browsing activity on the Site and/or App (such as which pages you visit, in what order, and for how long). This may also include “traffic data” or tracking information provided by the Site’s host or similar providers (e.g., Google Analytics) that may be helpful for marketing purposes or for improving the Site and App.
You are not required to provide all personal information identified in this Privacy Policy to use our Service or to interact with us, but certain functionality will not be available if you do not provide certain personal information. For example, if you do not provide certain personal information, we may not be able register you for an account, respond to your requests, fulfill your order, or otherwise provide certain services.
Cookies
We store certain personal information that gets collected automatically at our end through cookies and other similar technologies. A cookie is a small string of information that a website that you visit transfers to your browser for identification purposes. Cookies can be used to follow your activity while using a website or across websites, and that information helps companies understand your preferences and tendencies, as well as improve and personalize your website experience. Some cookies are necessary to operate a website, while others can be functional, analytical, or used for marketing purposes, including targeted advertising (as discussed in more detail below). Cookies on the Site are generally divided into the following categories:
Strictly Necessary Cookies. These are required for the operation of the Site. They include, for example, cookies that enable you to log into password-protected portions of the Site. These cookies are session cookies that are erased when you close your browser.
Analytical/Performance Cookies. These allow us to recognize and count the number of visitors to the Site and understand how such users navigate through the Site (e.g., when and which pages are visited, in what order the pages are visited, and where a user is located).
We also use Google Analytics for part of this process. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. Google provides users with the ability to prevent their data from being used by Google Analytics—learn more by going to https://tools.google.com/dlpage/gaoptout.
Functional Cookies. These improve the functional performance of the Site and make it easier for you to use. For example, cookies are used to remember that you have previously visited the Site and asked to remain logged into it (e.g., this saves your username). These cookies qualify as persistent cookies because they remain on your device for use during your next visit to the Site. You can delete these cookies as detailed below.
Targeting Cookies. These record your visit to the Site and the pages you have visited and the links you have followed, to recognize you as a previous visitor, and to track your activity on the Site and other websites you visit. These cookies are used to display ads on other websites based on your visits to our Site and other online activity. These cookies qualify as persistent cookies because they remain on your device.
Third Party Cookies or Similar Technologies
Facebook – We use Facebook cookies and/or similar tracking technologies to track user behavior across websites for advertising and analytics purposes.
Spotify – We use a Spotify plug-in and widget, which may place a cookie and/or similar tracking technologies that collect personal information.
Google – Google Ads sets cookies to measure ad campaign success.
YouTube – We use YouTube to store and show video content. YouTube uses cookies to track usage of its services and your preferences (such as your preferred language). For more information, visit https://www.google.com/policies/privacy/.
Pinterest –Pinterest sets cookies and/or similar tracking technologies for tracking the use of its platform by unauthenticated users.
TikTok – TikTok sets cookies and/or similar tracking technologies to track users’ activity on websites that integrate TikTok pixel.
Stripe – Stripe sets cookies and/or similar tracking technologies for payment processing and fraud prevention.
AdRoll – We use AdRoll cookies and/or similar tracking technologies for advertising purposes, including identifying users across visits and devices and ad personalization.
HubSpot – We use HubSpot cookies and/or similar tracking technologies for analytics, security, functionality, and advertising purposes. For more information, visit https://legal.hubspot.com/privacy-policy.
Bikky – We use Bikky cookies and/or similar tracking technologies for analytics, functionality, and advertising purposes. For more information, visit https://www.bikky.com/privacy-policy.
You can also prevent the use of certain cookies by modifying your Internet browser settings, typically under the sections “Help,” “Internet Options,” or “Settings.” If you disable or delete certain cookies in your Internet browser settings, you may still access our Site, however, you might not be able to access or use important functions or features of our Site, and you may, for example, be required to re-enter your log-in details.
For more information, please see our Cookie Policy.
Children’s Privacy
The Service is not intended for users under the age of 13 and Upward Projects does not knowingly collect personal information from individuals under the age of 13. If you are aware of, or suspect that, someone under the age of 13 is using the Service without parental permission, please notify us immediately by contacting us as detailed in the How to Contact Us section below. If you have questions or concerns about the Internet and privacy for your child, we encourage you to check out the FTC Guidelines for protecting your child’s privacy online.
Our Use of Personal Information
We collect and use your personal information for the following purposes:
Provide goods or services requested by, or reasonably anticipated by, the consumer
Manage relationship with the consumer
Respond to consumer inquiries or requests, and request feedback
Provide relevant promotional materials or other marketing
Administer promotions, events, or surveys
Analyze use of the Website or App
Keep track of login name/passwords
Keep track of click stream data
Personalize Site/App (e.g., name automatically appears on Site)
Debugging to identify repair errors that impair existing intended functionality
Undertaking internal research for technological development and demonstration
Detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity or prosecute those responsible
Comply with legal and regulatory requirements
Our Disclosure of Personal Information
We may disclose your personal information with the following third parties:
Our group companies, Joyride Taco Holdings, LLC, Upward Projects Holdings, LLC, Postino Holdings, LLC, Federal Pizza Holdings, LLC, Windsor Churn Phoenix Central Ave, LLC
Service providers, including hosting providers and IT outsourcing, web analytics providers, payment processors, order fulfillment and shipping providers, customer service support providers, communication service providers, and marketing providers. In some instances, service providers will be directly responsible to you for their use of your personal information. They may be obliged by law to provide you with additional information regarding the personal information that they hold about you and how and why they process that information. Further information may be provided to you in a separate notice or may be obtained from such service providers directly, for example, via their websites.
Advertising networks to provide you with relevant marketing.
Advisers and financial institutions, including auditors, notaries, business continuity support service providers, and legal, tax, and risk and compliance advisors.
With third parties in connection with a change to the control or financial status of the company, including a corporate restructuring, sale, acquisition, financing, reorganization, bankruptcy, receivership, transfer, assignment of assets, or business merger or divestiture. Personal information and other information may be disclosed in the diligence process with counterparties and others assisting with the transaction and transferred to a successor or affiliate as part of that transaction.
Government bodies, dispute resolution organizations, law enforcement agencies, or third parties in connection with (a) responding to a subpoena, search warrant, or other lawful request for information that we receive; (b) cooperating in a law enforcement or similar investigation; or (c) otherwise protecting our rights, as applicable.
Your Privacy Choices
If you no longer want to receive our newsletter, emails, or other marketing communications, you may unsubscribe at any time by logging in to your account and selecting the “unsubscribe” option or by following the “unsubscribe” link included in each of our marketing emails.
To opt-out of text messages, you may text “STOP” in reply to any Upward Projects marketing text message.
Please note that you cannot unsubscribe from certain correspondence from us, including messages relating directly to your account or purchases placed through the Site or App.
If you would like to delete, correct, or access the personal information associated with your eClub or ePosse Rewards program account, you may update your personal information by logging in to your account or by contacting us at privacy@upwardprojects.com.
Submit a request to receive a copy of your personal data on file or to delete associated user accounts HERE.
Security
We maintain reasonable technical and organizational measures to protect personal information from loss, misuse, alteration, or unintentional destruction. We have implemented various security measures to protect both the personal information and the general information that we receive from you through the Service. Whenever you give out personal information online there is a risk that third parties may intercept and use that information. Although we seek to protect your personal information and privacy, we cannot guarantee the security of any information you disclose online. To the extent permitted under applicable law, we assume no liability or responsibility for disclosure of your personal information due to errors in transmission, unauthorized access by third parties, or other causes beyond our control.
You play an important role in keeping your personal information secure. You should not disclose your username or password with anyone. If you have reason to believe that your account is no longer secure, please contact us immediately.
Links to Other Websites
For your convenience, we may link to third-party sites and services, or otherwise display third-party content through our Site and App to provide increased value to our visitors. We have no control over these linked sites, each of which has separate privacy and data collection policies and practices independent from us. As such we have no responsibility or liability for these independent policies or actions and are not responsible for the privacy practices or the content of any such websites. Please note that these other sites may send their own cookies to users, collect data, or solicit personal information, and we encourage you to review their policies before engaging with these third-party sites.
Effective Date and Changes to This Privacy Policy
This Privacy Policy is effective as of the date at the top of this policy. Upward Projects has the discretion to update this Privacy Policy at any time. When we do, we will revise the effective date at the top of this page. We encourage users to frequently check this page for any changes and to stay informed about how we are helping to protect the personal information we collect, especially before you provide personal information, and particularly personal information, directly to us through the Service. In the event of a material change to this Privacy Policy, we will provide a message through our website or via email informing you of the change.
Appeals Process
Upward Projects provides eligible consumers a formal method for appealing Upward Project’s refusal to take action on a request for access, deletion, correction, opt-out, or any other right afforded by state privacy laws. An appeal may be submitted by emailing privacy@upwardprojects.com. You may also file a complaint with your state’s Attorney General, where applicable under state law.
How to Contact Us
If you have any questions about this Privacy Policy or our Service, please contact us at privacy@upwardprojects.com.